What ever you do, don’t tell them it’s about hard work, they wont like that. And don’t tell them, they are too lazy with hardly any hope at all. They defiantly wont like that either. Don’t tell them that most of the stuff that’s written is nonsense and overly complicated, because they want to believe in some mysterious art form like Zen karate, the Way of the climber, the Guru Fontshaker.