Nedgång i branshen
- Trådstartare hassex
- Start datum
Kanske tecken på överetablering och mättad marknad men så klart spelar väder in för utomhusmarknader. Men var sommaren 2012 så vädermässigt illa?.
Sommaren 2013 minns jag som torr och solig i alla fall och det borde väl gynna kajakbranschen.
/Patrik, vars levebröd förtjänas i annan bransch
Båtkonjunktur
Men för båtbranschen tror jag konjunkturen spelar större roll då båtar är dyrare.
/Patrik, kajak- och båt-ägare utan planer på nyköp av någotdera
Men för båtbranschen tror jag konjunkturen spelar större roll då båtar är dyrare.
/Patrik, kajak- och båt-ägare utan planer på nyköp av någotdera
Båtbranschen har tagit ett väldigt hårt slag, vilket så sakteliga även börjat synas på begagnatmarknaden även om många fortfarande övervärderar sina båtar nåt enormt på blocket och liknande sidor.
Konjunkturen spelar en stor roll här, och det tror jag det gör för kajaker med. Det är trots allt lyxkonsumtion och således det första som ryker när man ska dra åt svångremmen.
Den andra faktorn är vädret, det var en usel sommar, det märktes i båtbranschen i from av färre gästhamnsövernattningar och restaurangbesök, det r nog rimligt att anta att det samma gäller för kajaker som erbjuder sämre väderskydd även om det är svårt att hitta siffror på det.
Konjunkturen spelar en stor roll här, och det tror jag det gör för kajaker med. Det är trots allt lyxkonsumtion och således det första som ryker när man ska dra åt svångremmen.
Den andra faktorn är vädret, det var en usel sommar, det märktes i båtbranschen i from av färre gästhamnsövernattningar och restaurangbesök, det r nog rimligt att anta att det samma gäller för kajaker som erbjuder sämre väderskydd även om det är svårt att hitta siffror på det.
Tycker att det var en bra sommar med en lagom mix av lätta och hårda vindar.
Turistfolket i trakten rapporterade fler besök än tidigare år så här stämmer inte din diagnos.
Jag tror att båtbranschens nedgång inte i första hand beror på ekonomiska faktorer. Jag tror att 40-talisterna ledsnat på sina båtar, av ålder eller andra anledningar, och de yngre generationerna är inte intresserade i samma utsträckning. Ett mer hektiskt samhälle med mindre tid och ork till att äga och underhålla gamla båtar gör nog sitt till.
Nedgången bland begagnade segelbåtar, åtminstone de äldre, ligger nog run t 50%. I vissa fall mer, t ex udda, mindre båtar. Lite märkligt...
//A
Nedgången bland begagnade segelbåtar, åtminstone de äldre, ligger nog run t 50%. I vissa fall mer, t ex udda, mindre båtar. Lite märkligt...
//A
Kayaking versus other sports
The weather definitely had an effect last year, as does the past economical woes the Swedish media like to scare the public into putting their salaries under their mattresses. But you all miss what I think is the biggest factor, paddling is a competitor to other sports.
Look at cycling, its exploded the last years, why? Simple its more practical to start with, most people can buy a bicycle and ride to work, paddling to work is rarely likely. Trail running is even more so, pair of runners and of you go. What makes these even more successful is there is an economical power behind them.
Look at what a typical "Wasa cykel" rider will buy in a two to three year period, 1 new MTB (at one and half times the price of a mid range kayak), tyres, lube, pump, shorts, GPS watch, helmet, gloves, several shorts, shirts, jackets, leggings, hydration pack, gels, sports drinks, energy bars, car rack, shoes, tools and the list goes on and most is replaced within three years. Add triathlons another fast growing and you have even more to buy.
Just think 13 000 places sold out in a few minutes to Cykelwasa 10 months before the event!
What does an average marathon paddler buy, kayak (at price of a low end racing bike), paddle, lifejacket, kapell and a roof rack well ok maybe a pair of neoprene shoes. Most of which lasts more than 4 years. Seakayakers are much the same with a little more gear and even a drysuit once in a lifetime. Considering how many sea kayaks we see sold very few buy a paddle jacket that would make their paddling season twice as long.
This may not be all who paddle, but the larger portion in my view at least.
If retailers, producers and others in the trade had better sales, we could invest more into the sport we all have a passion for, but with all the challenges we face it is getting more difficult to find that 50 000:- in our budgets to be a part sponsor in "Stockholm Kayak Marathon" so its organized professionally as a Cykelwasa.
Add the dilemma of cheap production and imports flooding the market a retailer has to sell double the amount of kayaks today to make the same income as four years ago.
What to do? For a start the sport needs a kayaking classic, and a Stockholm Marathon is the best concept, Stockholm is the most beautiful city in the world to have such an event "eller hur"?
If 14000 people can partake at Vansbrosim, we must be able to get 1000 to paddle 25km in Stockholm to get things started.
I could rant on with my theories, but you all get the picture.
Finally we had a great year 2013, so thanks to all who supported us and we will continue to invest in events like HÅEC, Masters Of Water, SM SUP series and Scandinavian Outdoor Games because we at Kajaktiv are passionate paddle people.
James
PS The Paddle Expo was smaller because they had a smaller hall and higher costs, Prijon opted to have a home show and Seabird I have no idea why skipped on the show, perhaps they didn't sell the volumes they needed ;-)
The weather definitely had an effect last year, as does the past economical woes the Swedish media like to scare the public into putting their salaries under their mattresses. But you all miss what I think is the biggest factor, paddling is a competitor to other sports.
Look at cycling, its exploded the last years, why? Simple its more practical to start with, most people can buy a bicycle and ride to work, paddling to work is rarely likely. Trail running is even more so, pair of runners and of you go. What makes these even more successful is there is an economical power behind them.
Look at what a typical "Wasa cykel" rider will buy in a two to three year period, 1 new MTB (at one and half times the price of a mid range kayak), tyres, lube, pump, shorts, GPS watch, helmet, gloves, several shorts, shirts, jackets, leggings, hydration pack, gels, sports drinks, energy bars, car rack, shoes, tools and the list goes on and most is replaced within three years. Add triathlons another fast growing and you have even more to buy.
Just think 13 000 places sold out in a few minutes to Cykelwasa 10 months before the event!
What does an average marathon paddler buy, kayak (at price of a low end racing bike), paddle, lifejacket, kapell and a roof rack well ok maybe a pair of neoprene shoes. Most of which lasts more than 4 years. Seakayakers are much the same with a little more gear and even a drysuit once in a lifetime. Considering how many sea kayaks we see sold very few buy a paddle jacket that would make their paddling season twice as long.
This may not be all who paddle, but the larger portion in my view at least.
If retailers, producers and others in the trade had better sales, we could invest more into the sport we all have a passion for, but with all the challenges we face it is getting more difficult to find that 50 000:- in our budgets to be a part sponsor in "Stockholm Kayak Marathon" so its organized professionally as a Cykelwasa.
Add the dilemma of cheap production and imports flooding the market a retailer has to sell double the amount of kayaks today to make the same income as four years ago.
What to do? For a start the sport needs a kayaking classic, and a Stockholm Marathon is the best concept, Stockholm is the most beautiful city in the world to have such an event "eller hur"?
If 14000 people can partake at Vansbrosim, we must be able to get 1000 to paddle 25km in Stockholm to get things started.
I could rant on with my theories, but you all get the picture.
Finally we had a great year 2013, so thanks to all who supported us and we will continue to invest in events like HÅEC, Masters Of Water, SM SUP series and Scandinavian Outdoor Games because we at Kajaktiv are passionate paddle people.
James
PS The Paddle Expo was smaller because they had a smaller hall and higher costs, Prijon opted to have a home show and Seabird I have no idea why skipped on the show, perhaps they didn't sell the volumes they needed ;-)
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Njutvandra året om i fantastisk natur med böljande sluttningar och dramatiska klippavsatser – bara ett stenkast från Skövdes centrum.
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